I may never purchase another Stella Artois for home consumption again. Even though I truly enjoy the taste of this beer. Very well rounded beer that can be paired with any food. Ice cold even better.
So you ask why not buy for home? Well my friends the bottles are 11.2 FL OZ. and I pay more for it. I prefer a 16 oz beer or more (though I have slowed down a bit so 40’s tend to get a little warm before I finish them). 11.2 means more trips to the refrigerator or cooler and I feel it an insult that I pay premium price for premium beer I should get the standard 12 oz.
You could say well its 5%, depending on the state you live in that could make a difference but not for me. To me its just a sign that you are trying to boost corporate at the cost of consumers. I will pay more for good beer, but I want full quantity. I know that you’re not the only one doing this Guinness in bottles is lite too, as I am sure others are too but I will be watching.
In the end I would say for beer companies to not make stupid moves like short pour your consumers. In the consumer side of beer drinking I have never heard a person complain that they were poured to much beer. I have seen people not finish their beer and would think that would be part of drink responsibly like the ads tell us to.